In
2007, the language experts at Babbel set out to make language learning easy,
effective, and accessible to everyone. Fast-forward ten years and the four
founders have multiplied into over four-hundred language enthusiasts among them
linguists, teachers, polyglots and content creators who produce courses for
fourteen different foreign languages from seven different native languages.
That’s ninety-eight combinations of individually tailored courses. So how’s it
working out?
The
numbers speak for themselves: Millions of people are paying to learn a language
with Babbel, and that number continues to grow daily.
But
why have the Babbel apps proved so popular? Here are our top five reasons:
1. The People
From
a rabble of language enthusiasts working in a loft in the Kreuzberg
neighborhood of Berlin, Babbel HQ has since evolved to house a broad range of
experts united by the common goal of creating the best language learning tools
possible. That may all sound rather, um… lofty, but as Alphabet’s Eric Schmidt
said, such overt ambition possesses a strong force of attraction.
For
a company that requires specialists in 98 language combinations, this force of
attraction is integral to finding the right people, whether it’s a Spanish
linguist who can design a course in Polish, or a graphic designer who can help
localize the look and feel across seven display languages.
This
imperative of multilingual, intercultural expertise has endowed the company
with a truly unique topography of skills, and an unrivaled potential for
innovation within the world of language learning.
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2. The Product AND The
Service
App-based
learning carries a few inherent advantages. It’s convenient: you have your
smartphone by your side at all times, fully-charged and ready to guide you
through the labyrinth of contemporary life, from the gentle tap of the snooze
in the morning to the emoji-peppered goodnight-message you compose for a loved
one in the evening.
Using
your smartphone to learn a language makes it easy to fit your lessons into your
daily routine. They also only last 15 mins each!
Furthermore,
an online product can be constantly improved and updated, blurring the
distinction between product and service. A Babbel learner’s progress is
measured, and the difficult parts of courses are optimized to ensure
information is conveyed as effectively as possible. Yes, all that German
grammar may sometimes seem complicated, and yes, some of those French words
don’t look anything like they sound, but that’s exactly where Babbel comes in
handy: it prides itself on making the complicated simple.
3. The Learners
All
of the millions of learners have their own story their own reason for learning
a new language. As Babbel is in frequent contact with them, some truly
inspiring tales have emerged. Gianni, for example, is probably our oldest
learner at the age of 102. He’s an Italian technophile who has long used Skype
to communicate with his daughter in New York, and who likes to practice his
English with his great-granddaughter’s nanny. Cecilia is also Italian, but has
lived abroad for many years, and speaks multiple languages. She’s now using
Babbel to learn German with a view to moving to Berlin in the next few years.
Babbel’s
employees (we call ourselves Babbelonians) are also keen Babbelers. We’ve taken
part in numerous challenges like the one above to see how much we can learn
within a given period of time, whether that be Turkish in seven days, or French
in a working week.
4. The Magazine
The
Babbel Magazine was founded in 2014 with the aim of promoting entertaining,
educational articles, artwork and video on the topics of language and culture.
The
magazine is written in seven different languages English, French, German,
Spanish, Italian, Portuguese and Swedish and is visited on average by over ten
million people every month.
The
editorial team now consists of thirteen people from eight different countries,
and you can read about anything from the coolest slang in different countries
to book and movie reviews to the science of language acquisition. If this
sounds like your cup of tea, then you can easily register with Babbel and
receive all the latest updates from our magazine.
5. The Future
Artificial
intelligence, virtual reality, augmented reality. Science fiction is rapidly
becoming science reality. The education industry has often lagged behind other
industries, such as gaming and travel, in adopting and developing new digital
technologies. Babbel aims to change this driving innovation in order to keep
education in step and simultaneously addressing the soaring trend toward
informal, self-guided learning that is the hallmark of the Information Age.
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